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Principle of MARKETING
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00.Introduction
Overall Process
Contents
01.Story Telling
- Intro. Story Telling
02.Study Case
03.Business Report
04.Conclusion.
-Age Of Story Telling
-Intro. Evian
-IndustryStructureAnalysis
-SWOT Analysis
-STP Analysis
-Marketing Mix
-SWOT Analysis
-STP Analysis
-Marketing Strategy
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01.Story Telling
¼ÒºñÀڵ鿡°Ô °¨µ¿À» ÁÖ´Â Story TellingÀÌ Åº»ýÇÏ´Ù.
01.Story Telling
-Intro. Story Telling
02.Study Case
03.Business Report
04.Conclusion.
±âÁ¸ÀÇ Á¢±Ù ¹æ½Ä
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- 5 Force
- STP Analysis
- SWOT Analysis
- 4P Strategy
- 3C Strategy
Story Telling
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Power Of Story Telling
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Strength
Weakness
Opportunity
Threat
01.Story Telling
02. Study Case
-Intro. Evian
-»ê¾÷±¸Á¶ºÐ¼®
-SWOT Analysis
-STP Analysis
-Marketing Mix
03.Business Report
04.Conclusion.
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Power Of Story Telling
02.Study Case
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Segmentation
Targeting
Positioning
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01.Story Telling
02. Study Case
-Intro. Evian
-»ê¾÷±¸Á¶ºÐ¼®
-SWOT Analysis
-STP Analysis
-Marketing Mix
03.Business Report
04.Conclu