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Do you know Coca-Cola Marketing?
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CONTENTS
1. The reason why we chose Coca-Cola
2. Corporate Profile and History
3. Successful marketing strategy of Coca-Cola
- Media marketing
- Social marketing
- Character marketing
- Sports marketing
4. The future of Coca-Cola
5. Questions
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The reason why we chose Coca-Cola
Coca-Cola is the product we can access easily
Coca-Cola won the first prize in assets in the world
Coca-Cola has various and unique marketing strategies
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Corporate Profile and History
What is Coca-Cola Company?
-multinational
-John Stith Pemberton
-franchised
-anchor bottler
-Atlanta, Georgia
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1894 ¡¦ A modest start for a bold idea
1899 ¡¦ The first bottling agreement
1900-1909 ¡¦ Rapid growth
1916 ¡¦ Birth of the contour bottle
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`Social marketing`
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Character marketing
Santa claus
Polar bear
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Santa Claus
In the 3rd century Santa was originated from St. Nicholas
Became popular for character which gives away presents to the children with warm appearance
Became a byword for Christmas internationally even though he wears Red cloth which is color of Coca-Cola
Was created to raise sales in the winter which is off-season
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Polar Bear
Appeared TV commercial in 1993 for the first time
Got favor and interest from consumers whenever new series launched with stories of love between family
Was created to increase sales in the winter like Santa
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-ºÏ±Ø°õ cf µ¿¿µ»óhttp://www.youtube.com/user/cocacola86artgallery#p/u/8/s6Y6YczqfFU
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`Sports Marketing`
Sports marketing refers to the marketing of sports products or the marketing of non-sport products through associations with sports. Many companies use sports marketing to attach certain a