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SERVICE MARKETING
CARIBBEAN BAY
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3C ANALYSIS
STP STRATEGY
7P MIX STRATEGY
CONTENTS
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SWOT&3C
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EVERLAND RESORT
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CARIBBEAN BAY
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71.2
62.4
63.4
64.1
65.9
56.7
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COMPETITOR ANALYSIS
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70.6
64.9
64.5
67.1
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76.1
71.2
57.9
62.4
66.9
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60.5
61.9
62.7
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66.2
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61.7
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57.6
62.7
58.4
59.6
59.6
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65.9
67.1
67.0
68.4
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55.4
60.5
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55.7
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42.6
52.5
59.1
59.6
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COMPETITOR ANALYSIS
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COMPETITOR ANALYSIS
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