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IVY LEAGUE
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CONTENTS
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3C ºÐ¼®
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1. Company
Strength
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2. Competitor
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S T P
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Segmentation
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STP
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LEGACY 10-15%
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STP
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Positioning Map
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7P MIX
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1. Product
2°³ÀÇ ÇкÎ(Faculty)
1. Faculty of Arts & Science(FAS)
- Harvard college
- Graduate School of Arts &
Science (GSAS)
2. Faculty of Medicine
- Harvard Medical School
- Harvard School of Dental
Medicine
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7°³ÀÇ Àü¹®´ëÇпø(School)
-Harvard Bus