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¾ÆÀ̸®¹ö, Àçµµ¾àÀ» ÙÓ²Ù´Ù
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¸ñ Â÷
1. ÇöȲ
STP
4P+Service
CRM, Çؿܸ¶ÄÉÆÃ
2. ¹®Á¦Á¡°ú ÇØ°á¹æ¾È
STP
4P+Service
CRM
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1. ÇöȲ-STP
Segmentation
Àú°¡
º¸±ÞÇü
°í±Þ
MP3(MP4)
M Player, T9
E100,U100
Smart HD
PMP
P7
p10
p100
ÀüÀÚ»çÀü
D5
D30
D2000
³»ºñ°ÔÀ̼Ç
NV mini
NV Life
NV
½º¸¶Æ®
¹Ù´Ò¶ó
¾ÆÀ̸®¹öÅÇ
Targeting
- °øºÎ¿Í À½¾Ç, ´Ù¾çÇÑ È°µ¿À» Áñ±â´Â 10~20´ëÃþ
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Positiong
ÁßÀú°¡ÀÌÁö¸¸ Ç°Áú ÁÁ°í ¹ü¿ëÀûÀÎ
Á¦Ç° ºê·£µå À̹ÌÁö
1. ÇöȲ-STP
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1. ÇöȲ- 4P+Service
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CRM
-¾ÆÀ̸®¹ö Á¸(i-river zone)
ÇØ¿ÜMKT
-±¸±Û°ú Çù·ÂÀ» ÅëÇØ ¹Ì±¹¿¡ ½ºÅ丮 HD Ãâ½Ã
-LGµð½ºÇ÷¹ÀÌ¿Í Áß±¹¿¡ ÀüÀÚÃ¥ ´Ü¸»±â »ý»ê¾÷ü L&I ¼³¸³
-¡¦(»ý·«)
-MP3 Ç÷¹ÀÌ¾î ½ÃÀåÀÇ º¯È
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