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Mass Communication Theory
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INDEX
Social Cognitive
Theory
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01 Pororo
02 Food Programs
03 Diet
04 Queen of housewives
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INDEX
01 Pororo
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INDEX
01 Pororo
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01 Pororo - Social cognitive + Diffusion of innovation
Social cognitive
- Learning good things from mass media
Diffusion of
Innovation
- S shaped curve
Children’s TV shows
→Pro-social, positive effects
→Improving literacy
→Learning positive social behavior
Innovation diffuses or spreads throughout society in a predictable pattern.
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Hello, I’m pororo
Many children learn lessons like friends, love, education through stories of me and my friends : )
Children can learn what is good behavior or bad of themselves.
01 Pororo - Social cogn…(생략)
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My friends laugh at me because I am fat.
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03 Diet ?Social Cognitive theory + Priming + Diffusion of Innovations
Diffusion of
Innovation
- 4 steps of diffusion process
Knowledge: know about new innovation or technology
Persuasion: weighs the advantages that new innovation bring
Decision: decide whether to adopt or not
Confirmation: evaluate consequences
Diffusion of Innovation +
Social cognitive
-by Bandura
According to Bandura, diffusion of innovations is viewed in terms of symbolic modeling, persuasion, social prompting, motivation
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03 Diet ? 4 steps of diffusion +Social cognitive (by Bandura)
<4 steps of diffusion/ Social cognitive (by Bandura)>
1. Knowledge - Symbolic modeling
get diet information
2. Persuasion - persuasion & social prompting
listen to 숀리’s comment
3. Decision- motivation
decide to start diet
4. Confirmation
evaluate the diet
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INDEX
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