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Incheon International Airport
Service Marketing
01
About ÀÎõ±¹Á¦°øÇ×
02
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03
SWOT ºÐ¼®
01. About ÀÎõ±¹Á¦°øÇ×
Service Marketing of Incheon International Airport
Service Marketing of Incheon International Airport
ACI
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SKY
TRAX
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SKY
TRAX
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û°áµµ, Á÷¿øÄ£Àýµµ 1À§
02. Â÷º°ÈµÈ °øÇ×¼ºñ½º
Service Marketing of Incheon International Airport
°¡. °øÇ× Áñ±â±â
³ª. ½Å¼ÓÇÏ°í °£ÆíÇÏ°Ô
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Service Marketing of Incheon International Airport
°¡. °øÇ× Áñ±â±â
1) ¹®ÈüÇè°ü ¿î¿µ
¾î¸°ÀÌ, ¿Ü±¹ÀÎ °í°´À» À§ÇÑ Çѱ¹¹®È¹Ú¹°°ü,
ÀüÅ빮ȼ¾ÅÍ, ÀüÅë°ø¿¹Àü½Ã°ü, ÀÔ±¹À幮ȰŸ® µîÀ» ¿î¿µ
365ÀÏ ¹®È, ¿¹¼úÀ» Áñ±æ ¼ö ÀÖ´Â °ø¿¬ ÇÁ·Î±×·¥ µµÀÔ
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Çѱ¹ ÀüÅ빮ȿ¹¼úÀÇ º¼°Å¸®¸¦ °¨»ó
Service Marketing of Incheon International Airport
2) ´Ù¾ç¡¦(»ý·«)
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È¿±â°£ºÎÁ· ¹× ¸¸·á ¿©±Ç
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Service Marketing of Incheon International Airport
Service Marketing of Incheon International Airport
2) Âü¿© ÇÁ·Î±×·¥
°øÇ× ÀÚ¿øºÀ»ç´Ü:
ºÀ»çÁ¤½Å°ú ¿Ü±¹¾î ´É·ÂÀ» °®Ãá ¾È³»Àü¹® ºÀ»ç´ÜÀ¸·Î 1³â µ¿¾È È°µ¿,
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AIRSTAR Avenue ±Û·Î¹ú¸¶ÄÉÅÍ:
ÀÎõ°øÇ× ¸é¼¼¼îÇÎ ÅëÇպ귣µå ¡®¿¡¾î½ºÅ¸ ¾Öºñ´º¡¯ È«º¸´ë»ç,
±¹³»¿Ü È°µ¿ºñ Áö±Þ, ¿ì¼öÆÀ ½Ã»ó
03. SWOT ºÐ¼®
Service Marketing of Incheon International Airport
»õ·Î¿î ¼ºñ½º¿¡ ´ëÇÑ ±â´ë
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±âŸ ½ÅÈï°øÇ×ÀÇ °æ°è
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Strength
Weakness
Opportunity
Threat
SWOT
THANK YOU