1. CRM 4 ¿ä¼Ò : TES(Technology-Enabled Selling), CSS(Customer Service & Support), TEM(Technology-Enabled Marketing), EC(Electronic Commerce)
°¡Æ®³Ê ±×·ìÀÇ CRM ¼Ö·ç¼Ç ºÐ·ù¿¡ µû¸£¸é, TES(Technology-Enabled Selling)´Â ±â¼ú ±â¹Ý ÆǸŠ½Ã½ºÅÛÀ¸·Î, Sales AutomationÀ̶ó Çϸç, Field/Mobile Sales, Inner Sales, Tele Sales, Partner Sales, Web Sales, Retail µî ¸ðµç Á¾·ùÀÇ Sales ä³ÎÀ» ÅëÇØ ÆǸŠ±â¼úÀ» Àû¿ëÇϵµ·Ï Áö¿øÇÏ´Â ½Ã½ºÅÛÀ» ¸»ÇÑ´Ù.
TEM (Technology-Enabled Marketing)Àº ±â¼ú ±â¹Ý ¸¶ÄÉÆà ½Ã½ºÅÛÀ¸·Î, Marketing AutomationÀ̶ó Çϴµ¥, ÃÖ´ëÇÑÀÇ ÀáÀçÀû ¼º°ú(Output)¿Í ÁÖ¿ä°í°´°úÀÇ °ü°è¿¡ ±àÁ¤ÀûÀÎ ¿µÇâÀ» ¹ÌÄ¥ ¼ö ÀÖµµ·Ï ±â¾÷ È°µ¿, ä³Î, ¸Åü¿¡ ¸¶ÄÉÆà ÀÚ¿øÀ» ÅõÀÔÇÒ ¼ö ÀÖ°Ô Áö¿øÇÏ´Â ½Ã½ºÅÛÀÌ´Ù.
CSS (Customer Service & Support)´Â °í°´ ¼ºñ½º & Áö¿ø ½Ã½ºÅÛÀ¸·Î, Call Management (ÅëÈ °ü¸® ½Ã½ºÅÛ)¿Í Internet±â¹ÝÀÇ °í°´ ¼ºñ½º(e-Service of CSS)·Î ³ª´µ¸ç, ÁÖ·Î °í°´°úÀÇ Á¢Á¡¿¡¼ ÀϾ´Â È°µ¿µéÀ» Áö¿øÇØ ÁÙ ¼ö ÀÖ´Â ½Ã½ºÅÛµéÀÌ ¿©±â¿¡ ¼ÓÇÑ´Ù. EC(Electronic Commerce)´Â ÀϹÝÀûÀ¸·Î °³Àΰú Á¶Á÷À»¡¦(»ý·«)
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