언론윤리 제도의 압력, NBC와 GM의 픽업

to light through the careful investigative work ofnot the mediabut the corporation whose reputation Dateline had impugned.
In a November 19 memo, GM blasted the program as “grossly unfair, misleading and irresponsible vicious and unjust,” and charged that it was filled with “inaccurate statements, distortions, and facts wrenched out of context.” It asked NBC why viewers were not told that the original crash giving rise to the lawsuit “was caused by a speeding, drunken driver who was convicted and spent time in jail for his crime.” It complained that the audience was not informed that GM pickups during this period “actually had the lowest incidence of fatal injury in side collision.”
Dateline producer Robert Read responded on November 20, claiming a fair and balanced report. “As to our crash demonstration,” Read wrote, “we did show the public that at about 40 mph there was no leakage, and we feel our use of these demonstrations was accurate and responsible.” Now the battle heated

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