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Google
±â¾÷Àü·«
Marketing
Management
Presentation
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1. Google ±¸±Û ±â¾÷ºÐ¼®
(1) ±â¾÷¼Ò°³
(2) ±¸±Û ºê·£µå½É¹ú ¼Ò°³
2. Google ±¸±Û Áֿ伺ñ½º¿Í »ç¾÷ºÐ¾ß
3. Google ±¸±Û ¼º°ø¿äÀÎ
4. Google ±¸±Û SWOTºÐ¼®
(1) Strength
(2) Weakness
(3) Opportunity
(4) Threat
5. Google ±¸±Û °æ¿µÇõ½ÅÀü·«
6. Google ±¸±Û Á¶Á÷¿î¿µÀü·«
7. Google ±¸±Û IT(Á¤º¸Åë½Å)Àü·«
8. Google ±¸±Û ¸¶ÄÉÆà 4PÀü·«
(1) Product
(2) Price
(3) Place
(4) Promotion
9. Google ±¸±Û ¹Ì·¡Àü·«Á¦½Ã
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1. Google ±¸±Û ±â¾÷ºÐ¼®
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ÀÇ ¹Ì : 10ÀÇ 100Á¦°öÀ» ³ªÅ¸³»´Â ¼öÇÐ ¿ë¾î.
ÀÎÅͳݿ¡ Á¸ÀçÇÏ´Â ¹«ÇÑÇÑ Á¤º¸¸¦ ü°èÈÇÏ°Ú´Ù´Â GoogleÀÇ ÀÇÁö ¹Ý¿µ
¸ñ Ç¥ : GoogleÀº Àü ¼¼°è Á¤º¸¸¦ ü°èÈÇÏ¿© ¸ðµÎ°¡ Æí¸®ÇÏ°Ô ÀÌ¿ë
¼³ ¸³ : 1998³â 9¿ù
⸳ÀÚ : Larry ¡¦(»ý·«)
(1) ±â¾÷¼Ò°³
(2) ±¸±Û ºê·£µå½É¹ú ¼Ò°³
(3) Opportunity
(4) Threat
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