[경영학] 인구통계적특징에따른소비자의주류선택행동에관한연구

인구 통계적 특징에 따른 소비자의
주류 선택 행동에 관한 연구
- 충남지역 50개 외식업체방문 고객을 중심으로 -
A Study On Consumer`s Alcohol Choice Behavior By The Population Statistical Characteristics
(Focus On The Consumer Who Visiting Chung-Nam
Province 50 Food-Service Industry)
김 근 종1)
Kim, Kewn-Jong
[ABSTRACT]
The food & beverage service industry consists of every establishment that sells food & beverage to people outside their own home. Recently, The desire of customer is changing very variously as the time passes and the speed of the change is being accelerated. The purpose of this study is to get a valuable information on consumer`s alcoholic choice behavior through the analysis of the various facts connected with consumer`s alcohol choice behavior in the chung-nam province 50 food-service industry and also through the analysis of the interrelation with population statistical ch-aracteristic, we can find that th…(생략)

Ⅰ. 서 론