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1. ¼³ºù ±â¾÷¼Ò°³
2. ¼³ºùÀÇ ¼º°ø¿äÀΰú °æÀï·Â
3. ¼³ºù ±â¾÷ȯ°æºÐ¼®
(1) ³»ºÎȯ°æ ºÐ¼®
(2) ¿ÜºÎȯ°æ ºÐ¼®
4. ¼³ºù SWOTºÐ¼®
(1) Strengths
(2) Weaknesses
(3) Opportunities
(4) Threats
5. ¼³ºù STPºÐ¼®
(1) Segmentation
(2) Targeting
(3) Positioning
6. ¼³ºù ¸¶ÄÉÆà 4PÀü·«
(1) Product
(2) Price
(3) Place
(4) Promotion
7. °á·Ð
INDEX
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1. ¼³ºù ±â¾÷¼Ò°³
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ÀÇ ¹Ì¼Ç°ú ºñÀü
¼³ºùÀº °Ç°ÇÑ Çѱ¹½Ä µðÀúÆ®¸¦ ¼¼°èÈ
½ÃŲ´Ù´Â ¸ñÇ¥¸¦ °¡Áö°í Ãâ¹ßÇÑ ±â¾÷
; ¿ì¸®³ª¶ó ÀüÅë ½ÄÀç·á¸¦ È°¿ëÇÏ¿©, âÀÇÀûÀÌ°í ´ëÁßÀûÀÎ °Ç° µðÀúÆ® Á¦°ø,
³²³à³ë¼Ò°¡ Áñ°Ü ã°í, ¸Ó¹°°í ½ÍÀº Áö¿ª ¸í¼Ò¸¦ ¸¸µé°íÀÚ ÇÔ
ÀÇ ºñÀü ¡°°¡Àå Çѱ¹ÀûÀÎ °ÍÀÌ °¡Àå ¼¼°èÀûÀÎ °Í¡±
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ÀÇ ±Ô¸ð¿Í ¼ºÀå¿äÀÎ
±¹³» ¸ÅÀå ÇöȲ Àü±¹ ÃÑ 400¡¦(»ý·«)
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