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1. �냼�뀥而ㅻ㉧�뒪���
2. 荑좏뙜 3C遺꾩꽍
(1) Company (�옄�궗遺꾩꽍)
(2) Competitor (寃쎌웳�옄遺꾩꽍)
(3) Customer (怨좉컼遺꾩꽍)
3. 荑좏뙜 STP遺꾩꽍
(1) Segmentation
(2) Targeting
(3) Positioning
4. 荑좏뙜 留덉���똿 4P遺꾩꽍
(1) Product
(2) Price
(3) Place
(4) Promotion
5. 荑좏뙜 SWOT遺꾩꽍
(1) Strength
(2) Weakness
(3) Opportunity
(4) Threat
6. 寃곕줎 諛� �뼢�썑�쟾�왂諛⑹븞
INDEX
_SLIDE_3_
1. �냼�뀥而ㅻ㉧�뒪���
_SLIDE_4_
�삦�뀡, G留덉폆,11踰덇���벑 �겮吏곹븳 �삤�뵂留덉폆�뱾�씠 �옄由ъ옟怨� �엳�뒗 �씤�꽣�꽬�긽嫄곕옒 �떆�옣�뿉 �냼�뀥而ㅻ㉧�뒪�씪�뒗 諛붾엺�쓣 �씪�쑝�궎怨� �삉 �뾼泥��궃 留ㅼ텧�쓣 �삱由� 荑좏뙜�씠�씪�뒗 湲곗뾽�쓽 留덉���똿�쟾�왂�뿉 ����븯�뿬 議곗궗瑜� �빐蹂댁븯�떎.
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�냼�뀥而ㅻ㉧�뒪���
�냼�뀥而ㅻ㉧�뒪�쓽 媛쒕뀗
�럹�씠�뒪遺�, �듃�쐞�꽣 �벑�쓽 �냼�뀥 �꽕�듃�썙�겕 �꽌鍮꾩뒪(SNS; Social Network Service)瑜� �솢�슜�븯�뿬 �씠猷⑥뼱吏��뒗 �쟾�옄�긽嫄곕옒�쓽 �씪醫낆쑝濡�, �씪�젙 �닔 �씠�긽�쓽 援щℓ�옄媛� 紐⑥씪 寃쎌슦 �뙆寃⑹쟻�씤 �븷�씤媛�濡� �긽�뭹�쓣 �젣怨듯븯�뒗 �뙋留� 諛⑹떇�씠�떎. �냼�뀥 �눥�븨(Social shopping)�씠�씪怨좊룄 �븳�떎.
�긽�뭹�쓽 援щℓ瑜� �썝�븯�뒗 �궗�엺�뱾�씠 �븷�씤�쓣 �꽦�궗�떆�궎湲� �쐞�븯�뿬 怨듬룞援щℓ�옄瑜� 紐⑥쑝�뒗 怨쇱젙�뿉�꽌 二쇰줈 �냼�뀥 �꽕�듃�썙�겕 �꽌鍮꾩뒪瑜� �씠�슜�븯湲� �븣臾몄뿉 �씠�윴 �씠由꾩씠 遺숈뿀�떎.
�씠���(�깮�왂)
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coupang 荑좏뙜 湲곗뾽遺꾩꽍怨� 荑좏뙜 留덉���똿 SWOT,STP,4P�쟾�왂遺꾩꽍諛� 荑좏뙜 �뼢�썑諛⑹븞�젣�븞~.pptx
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