CGV ¸¶ÄÉÆÃ »ç·Ê¿¬±¸
INDEX
1. CGV ±â¾÷¼Ò°³
2. ½ÃÀå»óȲºÐ¼®
3. CGV SWOTºÐ¼®
(1) Strength (°Á¡)
(2) Weakness (¾àÁ¡)
(3) Opportunity (±âȸ)
(4) Threat (À§Çù)
4. CGV ÁÖ¿ä °æ¿µÀü·« ºÐ¼®
(1) CGV¡¡ºê·£µåÀü·«
(2) CGV CRM (°í°´°ü°è°ü¸®) Àü·«
(3) CGV ¼ºñ½ºÀü·«
5. CGV STPºÐ¼®
(1) Segementation (½ÃÀå¼¼ºÐÈ)
(2) Targeting (¸ñÇ¥½ÃÀå¼±Á¤)
(3) Positioning (Æ÷Áö¼Å´×)
6. CGV ¸¶ÄÉÆÃ¹Í½º 4PÀü·« ºÐ¼®
(1) Product (Á¦Ç°Àü·«)
(2) Price (°¡°ÝÀü·«)
(3) Place (À¯ÅëÀü·«)
(4) Promotion (ÃËÁøÀü·«)
7. CGVÀÇ ¹®Á¦Á¡°ú ÇâÈÄÀü·«¹æ¾È Á¦¾È
(1) CGVÀÇ ¹®Á¦Á¡
(2) ÇâÈÄÀü·«¹æÇâ Á¦¾È
1. CGV ±â¾÷¼Ò°³
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