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미샤의 Colorful World MISSHA 마케팅 전략
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미샤의 Colorful World MISSHA 마케팅 전략.ppt
[Size :
2 Mbyte
]
미샤의 Colorful World MISSHA 마케팅 전략.ppt
[Size :
2 Mbyte
]
분량 33 Page
가격 3,000 원
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자료설명
미샤의 마케팅 전략에 대해서 경쟁사 분석과 시장분석을 통해 문제점을 살펴보고, 마케팅 전략을 세운 영문 발표용 자료입니다. 관련 리포트를 준비하시는 분들에게 아무쪼록 도움이 되시길 바라며, 좋은 하루 되시길 바랍니다. !~
※ 자세한 내용은 동일 제목의 ms워드 자료도 등록하였으니 참고하시길 바랍니다.
미샤(MISSHA)의성공마케팅경영전략분석
목차/차례
❑ Introduction
❑ Company & Competitors Analysis
• Market Analysis
• Consumer Analysis
❑ Problems & Opportunities
• Problem 1.
• Problem 2.
• Opportunity
❑ Company & Competitors Analysis
1. MISSHA
2. THE FACE SHOP
3. SKIN FOOD
❑ Market & Consumer Analysis• Market Analysis
• Consumer Analysis
❑ Problems & Opportunities
• Problem 1.
• Problem 2.
• Opportunity
❑ Target market Profile & Objectives
• Target Market Profile
• Marketing Objective
• Communication Objective
• Advertising Objective
❑ Marketing communication strategy
• Budget-Percentage of sales method
❑ Summary
• Conclusion
• Target Market Profile
• Marketing Objective
• Communication Objective
• Advertising Objective
❑ Marketing communication strategy
① Advertising strategy
② Sales promotion & Events
❑ Budget• Budget-Percentage of sales method
❑ Summary
• Conclusion
본문/내용
The MISSHA was launched as a cosmetic brand of internet store `BEAUTY NET` in 2000.
The MISSHA opened up a new market for low-price cosmetics.
Under the banner of low-price based on quality, the MISSHA is growing steadily.
However, there are some threatening factors.
The most serious threatening factor is new competitors.
As the MISSHA got success in a low-price cosmetic market, other brands like `The face-shop` and `Skin-food`
entered the market.
In past MISSHA was the best company and it had the largest market share in the market, but recently The face-shop has got the largest market share.
To make MISSHA the best brand in the low-price cosmetic market, we are going to analyze the company, competitors, market and products and so on. And then we are going to devise new marketing strategy for MISSHA...
참고문헌
• Cosmetics newspaper - http://www.beautynury.com/main.asp
• Janup newspaper - http://www.jangup.com/
• Korea Gallup - http://www.gallup.co.kr
• Beautynet - http://www.beautynet.co.kr/
• The faceshop - http://www.thefaceshop.com/
• Skin food - http://www.theskinfood.co.kr/
• Beauty credit - http://www.beautycredit.co.kr/
• Dong-a newspaper - http://www.donga.com/
• Cosmetic Mania Newspaper - http://www.cmn.co.kr/
• Missha, a 3300 won myth by Woo, Byeong-hyeon
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I D : lmkn****** Date : 2011-07-31 FileNo : 16188067 |
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