미샤의 Colorful World MISSHA 마케팅 전략

The Missha was launched as a cosmetic brand of internet store “BEAUTY NET” in 2000. The Missha opened up a new market for low‐price cosmetic. Under the banner of low‐price based on quality, the Missha is growing steadily. However, there are some threatening factors. The most serious threatening factor is new competitors. As the Missha got success in a low‐price cosmetic market, other brand like “The face shop” and “Skin food” entered the market. In past Missha was the best company and it had the largest market share in the market, but recently the face‐shop has dot the largest market share. To make Missha the best brand in the low‐price cosmetic market, we are going to analyze the company, competitors, market and products and so on. And then we are going to devise new marketing strategy for Missha.

Ⅱ. Situation Analysis

1. Company Analysis

1) Beginning & now
The Missha`s origins lie in the internet site Beautynet, which was created in th…(생략)