온라인 상품사용후기의 성격에 따라 소비자에게 미치는 영향

초록......................................................................................................3

Ⅰ.서론...................................................................................................4

1.문제제기...............................................................................................4

2.선행논문 분석.........................................................................................5

3.연구문제 및 가설.....................................................................................7

Ⅱ.연구방법..............................................................................................8
1.연구대상...............................................................................................8
2.실험도구

2-1) 제품선정..........................................................................................9

2-2) 실험 자극물 상품후기 제작.....................................................................9

3. 변수의 조작 및 측정...............................................................................9
3-1) 연구문제 1......................................................................................10
3-2) 연구문제 2......................................................................................10

4.설문지 구성..........................................................................................11

5.실험절차.............................................................................................11

6.자료분석.............................................................................................11

Ⅲ. 연구결과...........................................................................................12
Ⅳ.결론..................................................................................................15
Ⅴ.한계점 및 제언.....................................................................................17
참고자료................................................................................................18