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part of the reason for its huge success is that J.crew uses a data warehouse and software tools to identify for on-line shoppers what J.crew clothes, shoes, and accessories customers frequently purchase together.
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that information is fed to applications running the web site so that when on-line shoppers click on an item, the web site recommends complementary products that the customer might be interested in buying.
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delivering dynamic, relevant product recommendations to shoppers has increased the average order size and raised customer satisfaction and loyalty.
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