º»¹®/³»¿ë
ÈÀÌÆ®Ä®¶óÀÇ ¼ö³Àº ´ë±â¾÷¿¡¼ ´õ ½ÉÇÑ °ÍÀ¸·Î ³ªÅ¸³ª°í ÀÖ´Ù. ÇϹöµå ´ëÇÐÀÇ ³ëÈ帮¾Æ ±³¼ö´Â Áö³ 78³âºÎÅÍ ¹Ì±¹ÀÇ 100´ë ±â¾÷µéÀ» Á¶»çÇÑ °á°ú, ÀÌ ±â°£µ¿¾È ±â¾÷ ³ëµ¿·ÂÀÇ 22%¿¡ ÇØ´çÇÏ´Â 3¹é¸¸¸íÀÇ ±Ù·ÎÀÚµéÀÌ ÇØ°í¸¦ ´çÇߴµ¥, ÇØ°í±Ù·ÎÀÚÀÇ 77%°¡ ÈÀÌÆ®Ä®¶ó¶ó´Â »ç½ÇÀ» ¹ß°ßÇß´Ù.
ƯÈ÷ ÈÀÌÆ®Ä®¶ó Áß¿¡¼µµ °¡Àå Å« À§ÇùÀ» ¹Þ°í ÀÖ´Â »ç¶÷µéÀºÁß°£°ü¸®ÃþÀÌ´Ù.
Æ÷õÁö´Â ÃÖ±Ù 4¿ù1ÀÏÀÚ ±â»ç¿¡¼ ¾ÕÀ¸·Î ´Ù¿î»çÀÌ¡¿¡ ÀÇÇÑ ÇØ°íÀÇ ÁÖ¿ä ´ë»óÀº 50´ë Áß°£°ü¸®ÃþÀÌ µÉ °ÍÀ̶ó°í ¿¹»óÇϰí ÀÖ´Ù. ÇÑ ¿¹·Î ÀºÇà»ê¾÷ÀÇ °æ¿ì ÇÕº´À» ÅëÇÑ °æÀï·Â °È¸¦ ¾Õ´ÙÅõ¾î ½Ç½ÃÇϰí Àֱ⠶§¹®¿¡ ¾ÕÀ¸·Î 5³â ³»Áö 10³â »çÀÌ¿¡ ¾à 45¸¸¸íÀÇ ÀºÇà¿ø ÀÚ¸®°¡ ¾ø¾îÁú °ÍÀ̶ó°í ¿¹»óµÇ´Âµ¥, ±× Áß¿¡¼µµ Áß°£°ü¸®ÀÚµéÀÌ °¡Àå Å« À§Çè¿¡ ³ëÃâµÇ¾î ÀÖ´Ù°í ¸»ÇÑ´Ù.
¹Ì±¹°æ¿µÀÚÇùȸ(AMA:American Management Association)ÀÇ Á¶»ç¿¡ µû¸£¸é 90³â ÀÌÈÄ °¨·®°æ¿µÀ¸·Î ½ÇÁ÷ÇÑ ±Ù·ÎÀÚ Áß Áß°£°ü¸®ÀÚ°¡ Â÷ÁöÇÏ´Â ºñÀ²Àº 17%¿´´Ù. ±×·±µ¥ Áß°£°ü¸®ÀÚ°¡ ¹Ì±¹ ±Ù·ÎÀα¸Áß¿¡¼ Â÷ÁöÇÏ´Â ºñÀ²Àº °Ü¿ì 8%¿¡ Áö³ªÁö ¾Ê´Â´Ù. ºí·çÄ®¶óÀÇ °æ¿ì ³·Àº ¼÷·Ãµµ, ÀÚµ¿È ´ëü°¡´É¼º, »ó´ëÀûÀ¸·Î ¡¦(»ý·«)
Âü°í¹®Çå
ÀÌÄÚ³ë¹Ì½ºÆ®, 1996. 5. 7.
Çѱ¹±â¾÷ÀÇ ½ÅÀλçÁ¦µµ ½ÇÅÂ¿Í µµÀÔ¹æ¾È , Çѱ¹°æ¿µÀÚÃÑÇùȸ ºÎ¼³ ³ëµ¿°æÁ¦¿¬±¸¿ø, 1996.
ÐÑêŪÎõ¥ïÇ, ß²ûúõÅùêæÚϼá¶1995, 5.
ãùåöªÎìíÜâ, 1994, 10.
ìíÌè«Ó«¸«Í«¹, 1994, 5.
Fortune, April 1, 1996.
The Economist, April 20, 1996.
Fredrick F. Reichheld, The Loyalty Effect: The Hidden Force Behind Growth, Profits and Lasting Value , Harvard Business School Press, 1996.
Charles Heckscher, White-Collar Blues , Basic Books, 1995.