What Are The Important Factors For Korean Cosmetics Brands To Succeed In Chinese Market

lobal society became more affluent and consumer’s recognition of beauty-related consumption has been improved, demand for cosmetic products and the size of cosmetics market grew largely all over the world. In the past, color makeup or thick makeup was considered only for the special workers-especially in Asian culture-and there was some repulsion with the male’s consumption of cosmetics. However, nowadays every people of all ages and both sexes are buying and using various cosmetics which are suitable to their skin and purpose. It is noticeable that China became the third largest cosmetics market following US and Japan, despite the fact that China is a socialist country and their culture is relatively conservative.
Thus, our team decided to study about cosmetic market in China. We found that foreign companies like L’Oreal, Procter & Gamble Co and Shiseido have large portion of the China’s cosmetics market share while Korean companies have little portion of that. However, Korean beauty

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