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Project proposal Men’s suit rental service
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Project proposal Men`s suit rental service.pptx
[Size :
4 Mbyte
]
Project proposal Men`s suit rental service.pptx
[Size :
4 Mbyte
]
분량 53 Page
가격 3,000 원
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본문/내용
_SLIDE_1_
Business introduction
Consumer survey summary
4P Strategy
STP Strategy
Branding Strategy
Service Strategy
Distribution and Promotion
Contents
Project proposal
Men’s suit rental service
_SLIDE_2_
Business introduction
_SLIDE_3_
Men’s suit rental service, WHY
But,
What brand, and where to buy
What brand
Where
20’s University students
who frequently have to wear suits
_SLIDE_4_
According to the Environment analysis,
3) sensitive to the price.
_SLIDE_5_
According to the Competition analysis,
Formal
In the leading brand’s product portfolio,
Boundary between formal and casual lines
is being disappearing.
Business casual
_SLIDE_6_
Consumer survey
_SLI…(생략)
Business introduction
Consumer survey summary
4P Strategy
STP Strategy
Branding Strategy
Service Strategy
Distribution and Promotion
Contents
Project proposal
Men’s suit rental service
_SLIDE_2_
Business introduction
_SLIDE_3_
Men’s suit rental service, WHY
But,
What brand, and where to buy
What brand
Where
20’s University students
who frequently have to wear suits
_SLIDE_4_
According to the Environment analysis,
1) low brand loyalty.
Young Customer 2) make account of quality and style.3) sensitive to the price.
_SLIDE_5_
According to the Competition analysis,
Formal
In the leading brand’s product portfolio,
Boundary between formal and casual lines
is being disappearing.
Business casual
_SLIDE_6_
Consumer survey
_SLI…(생략)
Q1. How often do you buy the suit
Q2. When do you mainly buy the suit
Q3. Do you feel burdened about price of suits
14.4%
Q5. What kind of service do you want in the suit rental co.
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I D : rain******** Date : 2015-12-02 FileNo : 15127120 |
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