Corning Glass Works International

Corning Glass Works International
Corning Glass Works (CGW) is an American manufacturer of specialty glasses and ceramics. Established in 1851, the company has a long history of pioneering materials science and process engineering. From light bulbs, television tubes to cookware, the company`s efforts in R&D led to continuous expansion and diversification of its businesses. By 1970`s, the time setting of this case, the company`s sales were growing at 10% annually, with 46,000 employees and 90 plants in 20 countries. While the market of its primary focus remained in the US for a long time, there had been a change in the company`s strategy to become an international corporation, selling its products to worldwide markets. In an attempt to boost its overseas business, Corning International Corporation (CIC) was created as a separate legal entity and subsidiary, and aimed at gaining major position in subsidiaries. Exhibit 2 shows various foreign operations conducted by CIC to achieve …(생략)