º»¹®/³»¿ë
_SLIDE_1_
Corning Glass Works International
_SLIDE_2_
CONTENTS
Introduction
2. International operations; 1972
3. Business managers
4. World board
5. Suggestion
_SLIDE_3_
CONTENTS
Introduction
2. International operations; 1972
3. Business managers
4. World board
5. Suggestion
_SLIDE_4_
Introduction
International operations;1972
Business Managers
World board
Suggestion
1. Company Introduction
1) Corning Glass works
- Founded:1851
- American manufacturer of glass,
ceramics, and related materials.
- Headquarters: Corning, New York
46,000 employees worldwide & 90plants in 20countries
Sales were growing at 10% annually
_SLIDE_5_
Processes for mass producing the television bulb
1947
First low-loss optical fiber
1970
1915
Heat-resis¡¦(»ý·«)
2) A Culture of Innovation
3) Five Major Business Sectors
4) Localized Products
5) Standardized Products
2. International operations; 1972
3. Business managers
4. World board
5. Suggestion
1) Transform into international corporation from mid 1960s
lly for the customers¡¯ applications
Designedinto specific applications
_SLIDE_8_
Electronic components
Scientific glass
Introduction
International operations;1972
Business Managers
World board
Suggestion
1. Company Introduction
5) Standardized Products
Sourcing decisions are complex and important
Few large lens finishers generally dominate each national market
Medical instruments
Optical products
Importance of R&D: Product development has to keep up with customer needs
Competition based mainly on price and delivery
Development of products is a key task
_SLIDE_9_
CONTENTS
Introduction
2. International operations; 1972
3. Business managers
4. World board
5. Suggestion
_SLIDE_10_
2. International operations ; 1972
Introduction
International operations;1972
Business Managers
World board
Suggestion
1) Transform into international corporation from mid 1960s
1. From U.S. market to global product market
- France, U.K., Netherlands, Canada, Bra