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Case Analysis Merck’s Crixivan
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Case Analysis Merck`s Crixivan.pptx
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Case Analysis Merck`s Crixivan.pptx
[Size :
1 Mbyte
]
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_SLIDE_1_
Case Analysis
Merck’s Crixivan
十
_SLIDE_2_
#1
About
Merck
#2
Key Issue
#3
Situation
analysis
#4
Contents
#5
Alternatives
Group 10
Case Analysis
conclusion
&
Recommendation
_SLIDE_3_
Chapter#1
about
research-driven pharmaceutical
R
Merck
Merck
products and Services company.
_SLIDE_4_
Chapter#1
about
Merck
Merck
83’ - HIV virus is found
86’ - Started by Merck Research
92’ ”indinavir sulfate” discovery
96’ Excellent clinical trials
(Crixivan alone caused HIV levels to drop to
undetectable levels in 44% patients after
6 months of treatment)
-…(생략)
Case Analysis
Merck’s Crixivan
十
_SLIDE_2_
#1
About
Merck
#2
Key Issue
#3
Situation
analysis
#4
Contents
#5
Alternatives
Group 10
Case Analysis
conclusion
&
Recommendation
_SLIDE_3_
Chapter#1
about
research-driven pharmaceutical
R
Merck
Merck
products and Services company.
1. Research
2. Manufacturing
3. Product Marketing
4. Service Marketing
Four major product groups_SLIDE_4_
Chapter#1
about
Merck
Merck
83’ - HIV virus is found
86’ - Started by Merck Research
92’ ”indinavir sulfate” discovery
96’ Excellent clinical trials
(Crixivan alone caused HIV levels to drop to
undetectable levels in 44% patients after
6 months of treatment)
-…(생략)
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I D : rain******** Date : 2015-12-02 FileNo : 15126947 |
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