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OPEARATION MANAGEMENT
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C O N T E N T S
PART 1 INTRODUCTION (JEJU AIR)
PART 2 ANALYZING SOUTHWEST
PART 3 CONCLUSION
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PART 1
INTRODUCTION
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Percent of Incheon International Airport¡¯s Major Airlines and LCC (Low Cost Carriers) Passenger
The Korean Air Asiana Airline LCC
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Current Status of the Domestic LCC
Sales for the First Half Year
Last Year, JEJU AIR¡¯s Sale Pass the 300 Billion
JEJU AIR Create the Blue Ocean in the LCC
CURRENT STATUS OF LCC
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2005
January JEJU AIR Establishment
2007
December Pass the 1 Million Passengers
2009
March Open the Regular International Line in First Time LCC lncheon to Osaka
April IOSA (IATA Operation Safety Audit) Acquisition
2xxx
February Pass the 6 Million Passengers
October Pass the 8 Million Passengers
Exceed the 200 Billion Sales ¡¦(»ý·«)
sland become One-day Life Zone from Construction the Low Cost
Create the Demand for Short-distance International Fight
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CONNECTION TO OTHER INDUSTRY
Attract the Foreign Customers from Korean Wave
Cover the Flight Cost from Purchasing Inexpensive Luxury Goods
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CORPORATION STRATAGY
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Current LCC Corporations¡¯
Position
Low Revenue High
Low No. Customers High
Domestic Competitor company
Overseas Competitor company
SOUTHWEST AIR
World No.1 LCC Airline
No.5 in World Airline
Strategy to simplify Process for cost
Unique Corporation Culture
AIR AISA
The first and No.1 Airline in Asia
No Service Strategy
Every Included Service Process
has Incentive Fee
õðõÕ AIR
Outstanding Progress in Asia Market
Reduce Operation Cost and Increase the Revenue Per Seat and
Utilization Per Flight
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[Reference : Çѱ¹¼ÒºñÀÚ¿ø]
JEJU AIRLINE has Low Service Satisfaction
Es