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_SLIDE_1_
¡ß The total noodle market size
Small scale companies has the majority of market share
Introduction
¨ç The outline of noodle market
¡ß The noodle market as an oli-gopolistic market
0
2007
2008
2009
2xxx
2xxx
Market size
15,000
17,000
19,000
18,000
20,000
Nongshim
Samyang
Ottogi
Paldo
Total
Market share
63%
15.6%
10.9%
10.5%
100%
_SLIDE_2_
¡ß The white noodle brand which existed in the past
First white noodle Sarigomtang-men
¨è Huge change in the noodle market white noodle
¡ß The reason of failure in the past white noodle
Introduction
Awarness that korean noodle = red soup
Failure in understanding consumers noodle preference
Absence of marketing strategy.
_SLIDE_3_
¡ß Distribution of White noodle market share sales amount
The growth of white noodle in the noodle market
¨é The growth of white noodle market
Introduction
_SLIDE_4_
First launching white noodle - Kokomen
¨ç Launching and Special feature
Pa¡¦(»ý·«)
f demand market by selling overseas
_SLIDE_9_
Following the forward group (Paldo and Samyang)
¨ç Launching and Special feature
Ottogi Gisu-men
Chinese noodle name
Chinese dish and spicy taste
The harmony of chewy noodle
, chicken soup and fresh sea food
Thin noodle
_SLIDE_10_
¨è Marketing strategy
¡ß Star marketing
¡ß Public relation through partners
The cooperation with School food
Ottogi Gisu-men
_SLIDE_11_
¨è Marketing strategy selling diversification
¡ß Oversea sales
¡ß Cooperation with E mart, launching PB
Multiple simultaneous marketing strategy to promote
Ottogi Gisu-men
_SLIDE_12_
Hooroorook will compete with other white noodles
¨ç Launching and Special feature
Nongshim Hooroorook kalguksu
Launched in January 2012
Chicken chopped noodle
Low calory (340 kcal)
The noodle has three - floor
_SLIDE_13_
¨è Marketing strategy
¡ß Brand Halo effect
¡ß Target and star marketing
Appeal to female con