파전 마케팅(영문)

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Sotddukkeong Pajeon sells the caldron lid
Hoegi Dongdongju can be sold in the Hoegi Pajeon stores and also in every supermarket
Diversification Strategy
The product, market Expansion Grid
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Primary Data QUESTIONNAIRE
1. Have you ever had `Pajeon`
2. In which way did you hear about it
3. Where do you go most frequently
4. Why do you go there
5. Do you think it is possible for it to be globalized
6. If yes, why do you think so
7. If no, why do you think so

We surveyed 100 KHU students.

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The result

89%

From this figure, we can see most of Hoegi Pajeon stores do not use particular marketing strategy, but word-of-mouth.
In other words, people tend to choose an intimate and standing-out store rather than choose one based on the taste or price of pajoen.
Although many people responded that they went to Emone-Pajeon most frequently, there was no big difference among the stores. This is because most people focus on the fact that `they

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