라면시장 보고서(영어)

This was the outline of noodle market. In the last year, 2xxx, there was a huge change in the noodle market: the white noodles` market entry headed by Kokomen. Sales of some specific noodles increased rapidly and many new white noodles threatened the selling of existing noodles. However, the white noodle was not just sprang up; actually, white noodles existed in the past. Then why the products of white noodle market could not get succeed as the noodle in the current days


2) Existing white noodle brand - Sarigomtang-men
Figure 1 - Introduction of Sarigomtang-men
= Sarigomtang-men was launched in March 1988. 1.1billion pieces (410billion won sales) were sold during 23 years, which means the sales were 17.8billion won per year. In the consideration of the current white noodle products which make the sales of 10billion won per month, it is difficult to say that Sarigomtang-men succeeded in the noodle market.
When Sarigomtang-men was developed, the product had the taste of K

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