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Contents
About Nestle
1. Introduction & Globalization
2. Globalization strategy
3. Differences in Culture
4. Ethics Issues
5. Conclusion
1. Introduction & Globalization
1-1. Initial stage of Nestle (1866~1905)
Nestle history begins back in 1866, when the first European condensed milk factory was opened in Cham, Switzerland, by the Anglo-Swiss Condensed Milk Company.
Pharmacist was in the mid-1860s, Nestle breastfeeding instead of foods that you can do to supplement the nutrition of infants, has been developed for the mothers could not breast feed. Milking in a variety of ways to combine the flour and sugar and began to experiment. His ultimate goal is lower the infant mortality due to malnutrition. He `Farine Lactee Henri Nestle` was named as a new product.
`Picture1: Founder and Logo`
1-2. Entry of the world class (1905~1918)
Nestle and Anglo-Swiss Milk Company, the company was f¡¦(»ý·«)
the United States at the end of the war, about 40 factories owned by Nestle.
1-3. Initiation of Nescafe (1918~1938)
The end of the First World War, the crisis brought to Nestle. Hostility weakened government contracts. During the war, milk powder, have been accustomed to increase consumers became available supply of fresh milk, wanted fresh milk again. In 1921, the company recorded a loss. The falling exchange rate of the desperate situation of postwar rising raw material prices and the world economic situation worsens, more deepened. Nestle`s operators respond quickly in these situations. Switzerland`s finance professionals, Louise Day platform to bring the situation of the company will be able to identify and He rationalized by the plant to be able to match the sales and production significantly reduced the company`s debt. Nestle in the 1920s, the production line for the first time, surpassed the conventional production lines. Chocolate manufacturing company was the second most i