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Ritz-Carlton report
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Ritz-Carlton report.docx
[Size :
54 Kbyte
]
Ritz-Carlton report.docx
[Size :
54 Kbyte
]
분량 15 Page
가격 6,000 원
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자료설명
It is a term paper consisting of 15 pages of business analysis on Ritz-Carlton hotel. It mainly focuses on Ritz-Carlton Seoul and further analyzes business strategy it has been implementing.
목차/차례
(1) Brand history
(2) Ritz Carlton Seoul history
(3) Location
(4) Accommodation - types of rooms
(5) Food & Beverage
(6) Banquet Facilities
(7) Other Facilities
(8) Number of Employees
(9) Target Market
(10) Classification
(11) Occupancy Rate / ADR / RevPAR
(12) Competitor Analysis
(13) SWOT Analysis
본문/내용
(1) Strength
○1 Power of Brand name
○2 Guest Recognition System
○3 High effectiveness of asset operation
○4 Location
(2) Weakness
○1 Old Facility
○2 Noise from Club Eden
(3) Opportunity
○1 Increasing Chinese travelers
○2 Renewal Plan
○3 Increasing medical tourism
(4) Threat
○1 Increasing Competitors
○2 Short term threat caused by Sewol ferry disaster-(this part could be replaced with the current issue happening in Korea)
○1 Power of Brand name
○2 Guest Recognition System
○3 High effectiveness of asset operation
○4 Location
(2) Weakness
○1 Old Facility
○2 Noise from Club Eden
(3) Opportunity
○1 Increasing Chinese travelers
○2 Renewal Plan
○3 Increasing medical tourism
(4) Threat
○1 Increasing Competitors
○2 Short term threat caused by Sewol ferry disaster-(this part could be replaced with the current issue happening in Korea)
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I D : ksj4*** Date : 2015-11-07 FileNo : 15110702 |
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