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International Business
Administration
Samsung Electronics¡¯ Foreign Market Entry Strategy :
The Case of LCD Business in Eastern Europe
Group 1
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I¡¯m possible
Contents
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Contents
Solution to a Question
Conclusion
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1´Ü°è
2´Ü°è
Solution to a Question
Q 1. LCD »ê¾÷ÀÇ Æ¯Â¡À» ºÐ¼®Çϰí
»ï¼ºÀüÀÚ LCD »ç¾÷ºÎÀÇ ÇöȲÀ» ¼³¸íÇ϶ó.
1.±â¼úÁý¾àÀû Ư¼º
LCDÆÐ³Î»ý»êÀº ¸Å¿ì º¹ÀâÇϰí Á¤¹ÐÈµÈ ±â¼úÀ» ¿ä±¸ÇÏ´Â »ê¾÷.
TFT°øÁ¤ Ä÷¯ÇÊÅͰøÁ¤ - ¾×Á¤°øÁ¤ - ¸ðµâ°øÁ¤
2. ÀåÄ¡»ê¾÷Àû(ºÎǰÀû) Ư¼º
ÃʱâÅõÀÚºñ¿ë°ú (¼öÀ² ¾ÈÁ¤È±îÁöÀÇ)Ãʱâ»ý»êºñ¿ëÀÌ ¸Å¿ì ³ôÀ½.
ÅõÀÚ°¡ ÁÖ±âÀûÀ¸·Î ÁýÁß Áö¼Ó µÇ¾î¾ß ÇÏ¸ç ¸¹Àº ½Ã°£ÀÌ ÇÊ¿ä.
´ë±Ô¸ð ÀåÄ¡»ê¾÷ÀÎ µ¿½Ã¿¡ ¿©·¯ ¸ðµâÀÌ ÇÊ¿äÇÑ ´ëÇü ºÎǰ»ê¾÷.
-°íºÎ°¡°¡Ä¡ »ê¾÷±º
´çºÐ°£ Áõ°¡¼¼Ãß¼¼
À¯·´Àº ¸í½Ç»óºÎÇÑ
¼¼°èÃÖ´ë LCD½ÃÀå
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03.
04.
05.
µ¿À¯·´ ½ÃÀå ÁøÃâ¿¡¼ °í·ÁµÈ ¿ä¼ÒµéÀ» ¼³¸íÇ϶ó.
ÁøÃâ Èĺ¸ 3°³±¹ (Çë°¡¸®,½½·Î¹Ú,Æú¶õµå)
ÀÔÁö¼±Á¤ °í·Á¿ä¼Ò
ÁøÃâ¸ñÀûÀÇ ÃæÁ·¿©ºÎ
½ÃÀåÀáÀç·Â
»ç¾÷ÀÇ ¿ëÀ̼º°ú ÀûÇÕ¼º
Àü·«½ÃÀåÀ¸·Î ¹ßÀü°¡´É¼º
ÅõÀÚ¿¡ ´ëÇÑ À§Çè ¹× ºÒÈ®½Ç¼º
½ÇÁõ¿¬±¸ °í·Á¿ä¼Ò
°Å½Ã ȯ°æºÐ¼®
°æÁ¦Àû ȯ°æ
°æÀïÀû ȯ°æ
±â¼úÀû ȯ°æ
¹ý·üÀû ȯ°æ
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1´Ü°è
2´Ü°è
Solution to a Question
Q 4.
ÁøÃâ Èĺ¸ 3°³±¹ ºñ±³
±¹°¡
°ÅÁ¡µµ½Ã
ºÎÁö
Æú¶õµå
Wroclaw, Kracowµî
17°³ Áö¿ª
½½·Î¹Ú
Tranava, Nitra µî
14°³ Áö¿ª
Çë°¡¸®
Budapest,Miskolcµî
14°³ Áö¿ª
°è
13°³ µµ½Ã
45°³ Áö¿ª
Á÷Á¢Áö¿ø
Çö±Ý Grant (ÀϺθ¦ ÅäÁö ¹«»ó ¸ÅÀÔÀ¸·Î »ç¿ë°¡´É)
¹ýÀμ¼ ȤÀº Àç»ê¼¼ °¨¸é
°£Á¢Áö¿ø
´ÜÁöÁ¶¼º (Àü±â,°¡½º,¿ë¼ö µî)
°í¼Óµµ·Î,I/C, ´ÜÁö¿Ü°ûµµ·Î°Ç¼³
±³À° ¹× °í¿ëº¸Á¶±Ý
±âŸ(Á¤ºÎÀü´ãÁ¶Á÷±¸¼º, Àӽü÷¼Ò ¹× »ç¹«¼Ò °Ç¼³)
°ÅÁ¡µµ½Ã ºñ±³
ÁøÃ⠽à Á¤ºÎÁö¿ø
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1´Ü°è
2´Ü°è
3´Ü°è
Solution to a Question
Q 4.
°í·Á¿ä¼ÒÀÇ ºñ±³¸¦ ÅëÇØ ½½·Î¹Ú ÃÖÁ¾¼±ÅÃ
ÃÖÁ¾ ÀÔÁö ¼±Á¤
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1´Ü°è
2´Ü°è
Solution to a Question
±âȸºñ¿ë¿¡ ´ëÇÑ °í·Á¿Í ¸Å¸ôºñ¿ë¿¡ ´ëÇØ
¾î¶»°Ô ´ëÀÀ ÇÒ °ÍÀΰ¡ ¶ó´Â ¹°À½À¸·Î ÀçÇØ¼® °¡´É.
Q 5. Çѱ¹-EU°£ FTA°¡ 2xxx³â 7¿ù ÀáÁ¤ ¹ßÈ¿µÇ¾ú´Ù. Çѱ¹°ú EU ÀÚÀ¯¹«¿ªÀÌ Çö½Ç鵃 °æ¿ì µ¿À¯·´¿¡ ÀÌ¹Ì ÁøÃâÇÑ »ï¼ºÀüÀÚ LCD »ç¾÷ºÎ¿¡´Â ¾î¶°ÇÑ ¿µÇâÀ» ¹ÌÄ¥ °ÍÀΰ¡
»ï¼ºÀüÀÚ´Â 4~5³â °£ ¼øÂ÷ÀûÀ¸·Î »óȲ¿¡ µû¶ó À¶Å뼺 ÀÖ°Ô ÅõÀÚ¸¦ ÁýÇàÇØ ³ª°¡´Â ¹æ½ÄÀ¸·Î ÅõÀڱԸ𸦠°áÁ¤.
FTA ¹ßÈ¿½Ã¿¡´Â °ü¼¼°¡ »ç¶óÁö°Ô µÇ¾î FDI(ÇØ¿ÜÁ÷Á¢ÅõÀÚ)¿Í ¼öÃâ °£¿¡ Â÷º°¼ºÀÌ Å©°Ô »ç¶óÁö¹Ç·Î ÇâÈÄ ÅõÀڱԸ𸦠¼ö¿ä¿Í ½ÃÀå±³¼··ÂÀ» °í·ÁÇϸç À¯¿¬¼ºÀÖ°Ô ÅõÀڱԸ𸦠ÁÙ¿©³ª°¥