º»¹®/³»¿ë
Research On Korean Event Marketing
Content
New Challenges the locality
overall flow of presentation
REVIEW OF THE LITERATURE
BCG model for the local festivals
Type of the local festival
Change of Environment for the Locality
Key to the success
World-famous festivals
Importance of local festivals
INTRO
Body
Conclusion
Introduction Change of Environment for the Locality
Introduction New Challenges the locality
Introduction overall flow of presentation
BOOM
REVIEW OF THE LITERATURE - PLACE MARKETING
PLACE MARKETING
Local
Festival
Develop
local community
Make a good image of specific places
Induce tourists
& investers
Form a successful community
REVIEW OF THE LITERATURE - Local festival
PAST
PRESENT
Holy feast
period
Focus on
harvest and
even¡¦(»ý·«)
d
Dilemma of commercialization
Imitate other success without
preparation
Absent of Event Identity
Image of successful model
Key to the success ideal model
Key to the success making ¡°Star` from
Identity
Profit
low
high
high
Question Mark
Star
Dog
COW
High Competitive
High Identity
Key to the success From QM & Cow to Star
Identity
Profit
low
high
high
Question Mark
Star
Dog
COW
Creativity
Using local culture
The locals¡¯ participations
Key to the success From Dog to STAR
Identity
Profit
low
high
high
Question Mark
Star
Dog
COW
Continuity
Different massage
World Famous Festivals
Oktoberfest
Various programs and attractions in long history!
The World Beer Festival
Where Munich, Bavaria, Germany
When During late September (running to early October)
Sold 61,000,000 mug of Beer!
World Famous Festivals
Rio Carnival
Using unique regional attractions !
Brazil Samba Festival
Where Brazil and other Catholic countries
When