_SLIDE_1_ Facebook¡¯s Dilemma: Profits VS Privacy _SLIDE_2_ Facebook was founded in 2004 by Mark Zuckerberg. _SLIDE_3_ Facebook allows users to create a profile and to join various types of self-contained networks, including college-wide, workplace, and regional networks. _SLIDE_4_
Connecting and interacting with other users Messaging Grouping Photo-sharing User-created application _SLIDE_5_ Facebook had over 500 million worldwide users by July of 2xxx ...
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_SLIDE_1_
Facebook¡¯s Dilemma: Profits VS Privacy
_SLIDE_2_
Facebook was founded in 2004 by Mark Zuckerberg.
_SLIDE_3_
Facebook allows users
to create a profile and
to join various types of self-contained networks, including college-wide, workplace, and regional networks.
_SLIDE_4_
Connecting and interacting with other users
Messaging
Grouping
Photo-sharing
User-created application
_SLIDE_5_
Facebook had over 500 million worldwide users
by July of 2xxx
_SLIDE_6_
Facebook¡¯s Advertisement
_SLIDE_7_
Facebook¡¯s Business Model
Main stream: Ads
_SLIDE_8_
Facebook¡¯s Business Model
_SLIDE_9_
Facebook¡¯s Business Model
Sub(Still unknown): Gadgets and plug ins
_SLIDE_10_
Facebook¡¯s Business Model
_SLIDE_11_
_SLIDE_12_
Case study Q1.
What concepts in this chapter are illustrated in this case
Facebook¡¯s advertisement issue
Facebook¡¯s dilemma: profits vs. privacy
Facebook account deletion and deactivation
What F¡¦(»ý·«)
. Facebook¡¯s dilemma: profits vs. privacy
You could opt-out of the program and turn it off completely.
Many users organized a fierce resistance to the program
_SLIDE_17_
Case study Q1.
3. Facebook account deletion and deactivation
_SLIDE_18_
Case study Q1.
_SLIDE_19_
Case study Q1.
4. What Facebook made
for applications developed by third parties.
Games, plug-in feateres for user profiles etc.
¢¸
Facebook
Platform
_SLIDE_20_
Case study Q1.
4. What Facebook made
¡ã FriendFeed
_SLIDE_21_
Case study Q1.
4. What Facebook made
_SLIDE_22_
Case study Q1.
5. Facebook¡¯s higher goal
They hopes to be a giant portal for sharing information throughout the globe
_SLIDE_23_
Case study Q2.
What is the role of e-commerce and Web 2.0 technologies in Facebook¡¯s widespread popularity
- The role of Web 2.0
Web 2.0 link people through their mutual business or personal connections, enabling them to mine their friends for sales leads, job-h
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