SM마케팅전략,SM엔터테인먼트,소속사마케팅,영문마케팅,영문판,영문기업분석

producing, and managing CF, concerts, and events to create additional value for each of our artists.
S.M. has been introducing artists such as H.O.T. and S.E.S. to overseas markets including Japan, China, and Hong Kong, since 1998. The results of these inroads have led to numerous success stories, including the “Korean Wave” in China, and BoA, who made her debut in Japan in 2001 and quickly advanced to the top of the charts.
In 2003, S.M. made a full-scale inroad into the Chinese market and established S.M. China, setting up a network covering the entire Asian region alongside S.M. Japan, which was established in 2001. S.M. will use this network in the future as the foundations for becoming Asia’s top Entertainment Media Group, standing shoulder-to-shoulder with the world’s leading media groups, such as AOL-Time Warner and Disney.
Fandango Korea, the on-line entertainment company established in December 2002 by S.M. in association with Fandango, (a joint venture of Yoshimoto Group

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