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BREAKING THE TRADE-OFF
Between Efficiency and Service
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- INDEX -
1. Issue of Variability
2. Five Types of Variability
3. A Classic Trade-Off
4. Solutions in Practice
5. Managing the Operational Behavior of Customers
6. Throwing a Customer in the Works
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Issue of Variability
Today service businesses
struggle with a reality that is foreign to manufacturers: Customers ¡°interfere¡± with their operations.
Customers aren¡¯t simply the open wallets at the end of an efficient supply chain.
Because they want to give high quality service in their point of view, they¡¯re directly involved in ongoing operations.
So, Customers muck up the manufacturer¡¯s carefully designed processes left and right.
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Issue of Variability
Dealing with that variability
Is a chance or challenge to making a service offeri¡¦(»ý·«)
a resort, vacationers all want different amenities.
¢Ó Difference service times withdrawal vs. open a account.
Capability Variability
(´É·Â º¯µ¿¼º)
¢Ó Vary in customer¡¯s ability to perform tasks needed to receive service.
¢Ó It depends on customer¡¯s level of knowledge and skills about their provided services.
¢Ó A patient has difficulty describing his or her symptoms, affecting the quality of health care received.
Effort Variability
(³ë·Â º¯µ¿¼º)
¢Ó level of commitment to coproduction or self-service varies.
¢Ó Hypermarket¡¯s coin-cart policy.
¢Ó Self gas station.
Subjective Preference
Variability
(ÁÖ°üÀû ¼±È£ º¯µ¿¼º)
¢Ó Have different opinions about what it means to be treated well in a service environment.
¢Ó More unpredictable than any other variability.
¢Ó One diner appreciates the warmth of the waiter¡¯s first-name introduction; another resents his presumption of intimacy.
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A Classic trade-off
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Accommodation
Accommodation emphasize service experience, mor