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Contents
Why Kodak
Story
Rise of Kodak Empire.
Birth of the small town, Fuji.
Digital typhoon approaching.
They made a roof to protect their hometown.
Fallen of Kodak Empire.
Survival of Fuji.
Behind story
Same appearance, different result.
Why king of Kodak empire couldn¡¯t think like king of Fuji.
Moral of story
Q&A
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Q. Why Kodak & Fuji
How can firms react to disruptive innovation
¡°If Toyota could no longer sell cars, what would they be That is what we are facing. If we aren¡¯t an imaging company then what are we¡± Mr. Shigetaka Komori, CEO of Fuji
One of the example that shows about using same strategy but having different result.
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Once upon a time, There was a Big empire, KODAK
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Rise of Kodak Empire
Type: Public
Industry: Digital imaging, Photogr¡¦(»ý·«)
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The Kings of KODAK and FUJI thought a same way
to protect their home town.
We need a ROOF !
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Market based strategy
(M&A, Alliance, Joint Venture)
Imaging & Data Storage Products
Life Sciences
They searched a roof to protect their hometown.
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They searched a roof to protect their hometown.
Market based strategy
(M&A, Alliance, Joint Venture)
Information Solutions
Imaging Solutions
Document Solutions
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The KODAK empire is fallen....
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Fallen of Kodak Empire.
- With Digital revolution, Kodak went to bankruptcy in 2012
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FUJI¡¯s roof is strong enough to keep from typhoon,
So FUJI has been thriving until now !
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Survival of Fuji.
To squeeze as much money out of the film business as possible, to prepare for the switch to digital and to develop new business line.
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Behind Story........
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Behind story
¡°We buy a big strong umbrella at first time. And we should make the pole