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Introduction
- Lotte Cinema
- CGV
CGV
- Core Process
- Competitive priority
Lotte Cinema
- Core Process
- Competitive priority
Service blueprint
Conclusion
Contents
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1999. 9
Fonudation Lotte Shopping Co., Ltd. Cinema headquarter
1999. 10
First opening of Lotte Cinema in Ilsan
We always with customers (¾ðÁ¦³ª °í°´°ú ÇÔ²²)
Major HISTORY
Providing high quality movie system and service
Digital 3D movie theater
Special movie theater (charlotte, prestige, arte, artplex)
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Multiplex chain established by domestic capital and technology
68 movie theaters and 500 screens
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1995
Starting as multimedia headquarter in CJ
1998
Opening the first multiplex theater in °º¯
No.1 global platform providing an experience
beyond the ¡¦(»ý·«)
producer
distribution
distributer
Theater+
Public realtion agency
customer
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Core Process
-New service/product development process
Variety of specialized theaters
4way system mobile reservation
3D, 4D, IMAX theater
ATM system
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Core Process
-Order fulfillment process
Cyber supervision center
customers have the right to report unsatisfied service
need improvement
Smile Friends
getting close to customers with kindness
Cleaning up the theater and manage the
whole multiplex
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Core Process
-Customer relationship process
Membership card
Provide points for loyalty of customers
Facebook, Twitter
Various information to reach faster
than other people.
Smile Friend (¹Ì¼ÒÁö±â)
friendly employees to serve customers
to feel more comfort