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A marketing strategy is most effective when it is an integral component of firm strategy, defining how the organization will successfully engage customers, prospects, and competitors in the market arena. corporate strategies, corporate missions, and corporate goals. As the customer constitutes the source of a company`s revenue, marketing strategy is closely linked with sales. A key component of marketing strategy is often to keep marketing in line with a company`s overarching mission statement.
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Hapag-Lloyd Á¶Á÷
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