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JetBlue’s Crisis on Valentine`s day
JetBlue Case Analysis
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Contents
Case Analysis
01 About JetBlue
02 Timeline
03 Objective
04 Response
05 Analysis of crisis type & strategy
06 Evaluation
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01. Company Description
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JetBlue Airways
Company Description

Part 1.

One of American low-cost airlines in Queens, NY
Hub airport : John F. Kennedy International Airport (JFK) / more than 60% of jetBlue planes use a day

Unlike other low-cost airlines,
Differentiated services such as wide and comfortable
seats, serving free snacks, seat-back TV Service, etc.
- Recruitment of ‘outgoing’ employees
- Fun, young, friendly and energetic corporate image.
Founded by David Neeleman in 1999
“bringing humanity back to air travel & making the experience of flying happier and easier for everyone.”

JetBlue grew rapidly in airline industry.
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02. Timeline
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JetBlue Airways
Timeline

Part 2.
[Feb. 14th. 2007] …(생략)