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Apple Inc. in 2xxx
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INDEX

Apple Overview
PC Industry Analysis
Apple’s
Competitive Strength
5 Force Analysis

Vision
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History Overview
1
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APPLE’S HISTORY OVERVIEW

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THE BEGINNING OF APPLE
Apple I did not have a case the user was required to build a box for its components. (Picture from smithsonian) apr 1,1976
Color graphics a first for a personal computer
Dove the PC industry to $1 billion in annual sales in less than 3 years
Leader, selling more than 100,000 Apple Ⅱs by the end of 1980
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CRISIS
IBM entered the PC market.
Apple’s response: Macintosh (1984)
Advantage: ease of use, industrial design, and technical elegance.
Disadvantage: slow processor speed& lack of compatible software.
Result: net come fell 62%
(1981-1984)
Jobs was forced out(1985)
John Sculley was alone at the helm.

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The Sculley Year, 1985-1993
Market share recovered: 8%
In 1990, 1…(생략)