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Nefs marketing strategy
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1
Background
Á¶Á÷, »ç¾÷ºÎ¼, ½Ã¼³
Mission
Portfolio
BCG ¸ÅÆ®¸¯½º
SWOT
Swot ºÐ¼®
À繫Á¦Ç¥
¹Ì½Ãȯ°æ
°Å½Ãȯ°æ
Objective
MBO
S.T.P
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Â÷º°È¿Í Æ÷Áö¼Å´×
4Ps
°¡°Ý
Á¦Ç°
À¯Åë
ÃËÁø
Contents
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background- ȸ»ç¼Ò°³- ½Ã¼³- Á¶Á÷
2
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ȸ»ç¼Ò°³
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(135-867) ¼¿ï °³²±¸ »ï¼º2µ¿ 38-24, 6Ãþ
´ëÇ¥ÀüÈ
02-3460-8025
ȨÆäÀÌÁö
www.nefs.co.kr
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1994.12.01
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2.0
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A/S
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A/S
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A/S
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mission- ±â¾÷ »ç¸í
9
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±â¾÷ »ç¸í
10
³Ü½º´Â ¾ÆÆ®¿Í °¨¼º, ¹®È¸¦ ´ãÀº ºê·£µå·Î¼
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portfolio- BCG ¸ÅÆ®¸¯½º
11
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BCG ¸ÅÆ®¸¯½º
12
4.5%
Stars Question Mark
Cash Cow Dog
RMS(»ó´ëÀû ½ÃÀåÁ¡À¯À²)
10.0
1.0
0.1
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10%
5%
0%
2.0
60Æò 1.5¾ï Áֹ氡±¸ ¸ÅÃâ¾× ±âÁØ
³Ü½ºÀÇ ½ÃÀå ÁøÃâ ´ç½Ã 2000³â ºÎÅÍ 2008³â ±îÁö °í±Þ Áֹ氡±¸ ½ÃÀåÀÇ È£È²
ÇÏÁö¸¸ ÃÖ±Ù ÁÖÅðø±ÞÀ̳ª ¾ÆÆÄÆ® »ç¾÷ÀÇ ÇÏÇâ¼¼·Î ½ÃÀåÀü¸ÁÀº ¹àÁö ¾ÊÀºÆí
`»ó´ëÀû ½ÃÀåÁ¡À¯À²`
³Ü½º´Â 50%Á¡À¯À²
ÇÑ»ùÀº 24%Á¡À¯À²
µû¶ó¼ RMS=2
`¹Ì·¡ÀÇ ½ÃÀ强Àå·ü`
ÁÖÅð¡°Ý Æò±Õ »ó½ÂÆøÀÎ 5%
ÁÖÅà ¸®´º¾ó ºÎºÐ ±¸°£ 3%
ÇöÀç °úµµÇÑ ÁÖÅðæ±â -4%
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swot- swotºÐ¼®- Á¦¹«ÀçÇ¥- ¹Ì½Ãȯ°æ- °Å½Ãȯ°æ
13
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SWOT
14
W
T
O
S
STRENGTH
WEAKNESS
OPPORTUNITY
THREAT
Àç°³¹ß, ½Åµµ½Ã¿¡ µû¸¥ ÇÁ¸®¹Ì¾ö