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Samarkand Re-design
¡°Blooming The Glory Of Silk Road¡±
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CONTENTS
Introduction
- Where is Samarkand
- Why did we choose Samarkand
Body
- Background Information
- SWOT Analysis
- Proposal
- Re-designing Strategies
Conclusion
- Samarkand Re-design Portfolio
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Where is Samarkand
Samarkand..
- used to be the most important spot on Silk Road and Islamic center for scholarly study
- has substantial remains of ancient landmarks
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Why did we choose Samarkand
Because Samarkand
- has prospective possibility to be revitalized
- has good location and historical background
- has a lot of concentrated attractions
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Background Information
General Information
Attractions
The Registan
square
Bibikhanym
Ulugbek
Madrasa
A¡¦(»ý·«)
1. Improving their own culture
2. Reducing factors that cause inconvenience to tourists.
3. PR strategy
4. Money value & banking system
attractions
1. More leisure events
-` Synergy effect
2. Historical sight will be cleaned
by hired cleaners
-` Pleasant atmosphere
Re-designing Strategies
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Image Strategy
- The city of Silk Road culture &
history
1. Symbolic slogan:
-` ¡°Blooming The Glory of Silk Road¡±
2. Ad on social websites &
international travel magazines
-` help increase the awareness
3. TV commercial
-` helpful for negative image about
Islam in Samarkand
Re-designing Strategies
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Samarkand Re-design Portfolio
The city of culture and history like Rome
The city of ancient Silk Road
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Q & A
References
- Pictures: From Tae Youn¡¯s camera (BEST photographer)
http://www.wikipedia.com
http://www.yunhapnews.co.kr
http://news.hankooki.com
http://www.kotra.or.kr
http://economy.hankooki.com/ArticleView/ArticleView.phpurl=economy/2xxx12/e2x--xx70070.htm&ver=v002
¡°Samarkand¡± - Amin Maluf / Á¤½Å¼¼°è»ç (1997)
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(º¸°üµÈ ÀÚ·á°¡ ¾ø½À´Ï´Ù)
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I D : jung****** Date : 2013-04-28 FileNo : 11066708