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레드불마케팅,음료시장,마케팅사례,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp
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레드불마케팅,음료시장,마케팅사례,마케팅,브랜드,브랜~.pptx
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레드불마케팅,음료시장,마케팅사례,마케팅,브랜드,브랜~.pptx
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_SLIDE_1_
_SLIDE_2_
_SLIDE_3_
- 1979 : Krating Daeng (Thailand drink) gave the idea
- 1984 : Red Bull GmbH founded
- 1987 : Red bull energy drink released in Austria
- 1994 : launching in Germany
- 1997 ~ : Broadening
(Europe, North America, Austrailia, Asia)
Introduction
_SLIDE_4_
90%
Austria drink Market
_SLIDE_5_
If You Need Passion of Flying, Drink Red Bull
_SLIDE_6_
- Higher than the price of rival products.
Thailand (\ 450)
Singapore (\ 740)
U.S.A. (\ 2900)
Price
_SLIDE_7_
- Problem : Dissatisfaction spreads out through SNS. The opposite effect of Viral Marketing Strategy.
Example of Shin Ramen Black : Sustained high price strategy, Early glory, Stopped by poor sales after all
Price
_SLIDE_8_
- Energy drink
- Can product, 250ml, 112kcal
Gives spirit
→ Occult charms
Product…(생략)
_SLIDE_2_
_SLIDE_3_
- 1979 : Krating Daeng (Thailand drink) gave the idea
- 1984 : Red Bull GmbH founded
- 1987 : Red bull energy drink released in Austria
- 1994 : launching in Germany
- 1997 ~ : Broadening
(Europe, North America, Austrailia, Asia)
Introduction
_SLIDE_4_
90%
Austria drink Market
_SLIDE_5_
If You Need Passion of Flying, Drink Red Bull
_SLIDE_6_
- Higher than the price of rival products.
Thailand (\ 450)
Singapore (\ 740)
U.S.A. (\ 2900)
Price
_SLIDE_7_
- Problem : Dissatisfaction spreads out through SNS. The opposite effect of Viral Marketing Strategy.
Example of Shin Ramen Black : Sustained high price strategy, Early glory, Stopped by poor sales after all
Price
_SLIDE_8_
- Energy drink
- Can product, 250ml, 112kcal
Gives spirit
→ Occult charms
Product…(생략)
- F1 team
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I D : jung****** Date : 2013-04-28 FileNo : 11066671 |
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