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Questionnaire Design
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CONTENTS
1. Intro
2. Question Phrasing
3. Type of close-ended
4. Avoiding mistakes
5. Designing questionnaires
for global markets
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Intro
Why
Questionnaire design is so important
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Question Phrasing
Open-ended response question
Close-ended response question
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Question Phrasing
Open-ended response question
Some problem or topic and ask respondents to answer
their own words

Strong point unique
unanticipated reaction
source of new idea
valuable at the beginning of an interview
editing, coding, analyzing

Weak point difficult to categorize
difficult to summarize
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Question Phrasing
2. Close-ended response question
Respondent choice a fixed alternative

Strong point less interviewer skill
take less time
…(생략)