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Marketing Strategy
- Marketing Management
PROSPECS
Professional specification
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Introduction
Sales account of LS networks
Contents
3C
Customer l Competitor l Company
Solution
4P l Marketing
Strategy
STP
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Sales Account
2,513¾ï
3,582¾ï
2008
2xxx
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Demographic Factors
Teenagers
20`s
30`s
Life style
People sensitive with trend
Personality
People who want healthy life
STP
Segmentation
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STP
Targeting
Teenagers ~ Thirties
Focusing their Fashion and Trends
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STP
Design
Quality
PROSPECS
Current Position
Positioning
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Customer
Trend-sensitive & Financial Support
Financial Support
Trend Recognition
Pu¡¦(»ý·«)
shop & Creative Design
PROSPECS TUNES
Customize your shoes to your satisfaction
Unlimited designs you can make
Place
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4P
Place
Our Special Tuning Shop
Common Tuning is
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4P
Place
PROSPECS TUNES
Our Special Tuning Shop
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4P
Survey
Price
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4P
SPOKESMODEL & SPONSOR
Promotion
+
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4P
SPOKESMODEL & SPONSOR
Promotion
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4P
POPUP Store
Promotion
Strong Attractiveness in short time
Brand Appeal needed by POPUP Store
POPUP
Temporary Store
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4P
Experience Marketing
Public Relation with people in Stadium & Hot Places
Promotion
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PROSPECS, give them new shoes on your own and share the touching moment...
4P
Promotion
CSR
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4P
Promotion
Is CSR enhancing Brand Image
CSR = Positive Image of company
Not really 27%
Yes 73%
Source : ±â¾÷ÀÇ »çȸÀû Ã¥ÀÓ°ú ¼ÒºñÀÚÀÇ CSRÀνÄÀÌ ºê·£µå ŵµ¿¡ ¹ÌÄ¡´Â ¿µÇâ / ¹ÚÇØ¿ë
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Marketing
Fashion Brand
Not just Sports Brand
(º¸°üµÈ ÀÚ·á°¡ ¾ø½À´Ï´Ù)
📝 Regist Info
I D : jung****** Date : 2013-04-28 FileNo : 11066468