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MINI USA,미니쿠페,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,
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MINI USA,미니쿠페,마케팅,브랜드,브랜드마케팅,기업,~.pptx
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_SLIDE_1_
MINI USA
_SLIDE_2_
TABLE OF CONTENTS
INTRODUCTION
BRIEF HISTORY
ADVERTISING AGENCIES
BODY
MARKETING STRATEGIES &
EXTERNAL ANALYSIS
INTERNAL ANALYSIS
CONCLUSION
FUTURE EXPECTATIONS
_SLIDE_3_
BRIEF HISTORY
_SLIDE_4_
BMW & MINI
By the British Motor Corporation (BMC) and its successors from 1959 until 2000
Oil shock(1956) Need for Small and Economy car in Europe
OIL SHOCK(1956)
NEED FOR “MINI”
ALEC ISSIGONIS
ACQUISITION BY BMW
_SLIDE_5_
U.S. LAUNCH OF MINI
When gas was cheap,
large trucks and SUVs ruled the road
THE U.S. LAUNCH CAMPAIGN(2001-2002)
“Let’s motor”
Motoring VS. Driving
Launched with a single model (the Mini Hardtop),
Today’s Mini buyers can choose from
six different models
_SLIDE_6_
EXTERNAL ANALYSIS
_SLIDE_7_
EX…(생략)
MINI USA
_SLIDE_2_
TABLE OF CONTENTS
INTRODUCTION
BRIEF HISTORY
ADVERTISING AGENCIES
BODY
MARKETING STRATEGIES &
EXTERNAL ANALYSIS
INTERNAL ANALYSIS
CONCLUSION
FUTURE EXPECTATIONS
_SLIDE_3_
BRIEF HISTORY
_SLIDE_4_
BMW & MINI
By the British Motor Corporation (BMC) and its successors from 1959 until 2000
Oil shock(1956) Need for Small and Economy car in Europe
OIL SHOCK(1956)
NEED FOR “MINI”
ALEC ISSIGONIS
ACQUISITION BY BMW
_SLIDE_5_
U.S. LAUNCH OF MINI
When gas was cheap,
large trucks and SUVs ruled the road
THE U.S. LAUNCH CAMPAIGN(2001-2002)
“Let’s motor”
Motoring VS. Driving
Launched with a single model (the Mini Hardtop),
Today’s Mini buyers can choose from
six different models
_SLIDE_6_
EXTERNAL ANALYSIS
_SLIDE_7_
EX…(생략)
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I D : jung****** Date : 2013-04-28 FileNo : 11066460 |
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