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Report
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Contents
¥°. Hotel Preference(Recognition) Analysis
¥±. Main Hotel-Haeundae Grand Hotel
1. Hotel Introduction
2. Hotel Management Idea
3. Hotel scale
4. Hotel Room & Room rate
5. Hotel amenity
¥². Competitors-Busan Westin Chosun Hotel & Busan Paradise Hotel
1. Hotel Introduction
2. Hotel Management Idea
3. Hotel scale
4. Hotel Room & Room rate
5. Hotel amenit...
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Report
È£Åڰ濵
Contents
¥°. Hotel Preference(Recognition) Analysis
¥±. Main Hotel-Haeundae Grand Hotel
1. Hotel Introduction
2. Hotel Management Idea
3. Hotel scale
4. Hotel Room & Room rate
5. Hotel amenity
¥². Competitors-Busan Westin Chosun Hotel & Busan Paradise Hotel
1. Hotel Introduction
2. Hotel Management Idea
3. Hotel scale
4. Hotel Room & Room rate
5. Hotel amenity
¥³. SWOT Analysis(Haeundae Grand Hotel)
¥´. Marketing Strategy Analysis
- Haeundae Grand Hotel
- Busan Westin Chosun Hotel
- Busan Paradise Hotel
¥µ. Suggestion
(New marketing strategy to improve the Haeundae Grand Hotel`s brand preference)
¥°. Hotel Preference(Recognition) Survey
¢ºThe date of survey
:April 28, 2xxx~May 5, 2xxx
¢ºThe subject of survey
:From teens to sexagenary people who are live in Busan area.
¢ºThe purpose of survey
:To f¡¦(»ý·«)
-art facilities for leisure activities, which are all attuned for the new concept of simultaneously satisfying the combined purposes of business, leisure and sports. As the largest integrated leisure hotel in the area with a floor space of 102,138§³, it features large-scale swimming pools occupying two floors including one pool as long as 50 meters with seven lanes which can accommodate 1,000 persons, a 28-lane bowling hall, a theater within the hotel offering up-to-date audio and visual effects, a golf driving range. The hotel also has a hot spring bath loaded with natural minerals, equipped with special sauna docks for health buffs and other facilities.
2. Hotel Management Idea
`Brand image formulation(easily approach for the public) & dividing management`
The aim of the grand hotel is the brand image formation. Busan area, it is only and uses the point which is First grade and the atmosphere the general customers will be able to approach easily it forms.
Continuous Renovati