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Mr.Pizza
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Love for women
About Mr. Pizza
Pizza Star for three consecutive years in 2xxx part of the brand !!!
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Love for women
About Mr. Pizza
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Love for women
Recognizing a Problem
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Love for women
Competitors
ÇÕ °è
9,500
8,100
6,800
2,400
2,200
2,000
3,200
2,400
1,800
3,900
3,500
3,000
2xxx³â
2009³â
2008³â
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947
897
830
300
287
280
400
340
250
323
310
300
2xxx³â
2009³â
2008³â
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1) Possibility of Measurement Surveyed?consumer`s?taste?and?desire.?The?survey?helped?find?What?product?consumers?want?
2) Marketability
3) Accessibility Segmented?the?market?into?women?and?men?then?focused?on?women. Accessibility?to?Mr.?Pizza?through?mass?media?eg)?The?ladies`?magazine, TV?commercials?
e for women
swot
1) Steady growth
of pizza business
2) Women`s increase of
income
3) Well-being frenzy
Áü
1) Healthful pizzas
2) Good perception to
women
S
W
O
T
1) Many competitors
2) A rise of material
cost
1) Low brand awareness
about delivery business
2) Low brand awareness
to older adults
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4p
4P
Product
Place
Promotion
Price
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4p - Product
Mr. Pizza`s products are Suta (handmade) pizzas that are made by hitting the dough with hands and flipping it in the air as soon as the order comes in.
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Install a Yogurt bar, which women consumers prefer, in the salad bar.
4p - Product
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Large
23,900
Large
20,500
Large
22,900
Large
21,500
4p - Price
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4p - Place
1) Establishment conditions
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4p - Place
2) Delivery