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Black Entertainment Television
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Black Entertainment Television
Located in Washington D.C
Founded by Robert L. Johnson
Provided in all over the world
Provides music video, variety of programs
http://www.rljcompanies.com/phpages/wp-content/uploads/2xxx/04/Statement-by-Robert-L.-Johnson-on-the-Launch-of-OppsPlace.pdf
http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=4331673
Introduction
Background & history
MTV & BET
Personality & Value
Two artists
Political & Cultural
movements
Conclusion
Robert L. Johnson
What is BET?
3
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http://www.rljcompanies.com/phpages/wp-content/uploads/2xxx/04/Statement-by-Robert-L.-Johnson-on-the-Launch-of-OppsPlace.pdf
http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=4331673
Introduction
Background & ¡¦(»ý·«)
1991 Publicly Traded
2002 Cut in staff, program
onclusion
MTV & BET
6
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http://www.museum.tv/eotvsection.php?entrycode=blackenterta
MTV & BET
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Ethnocentric : African American mainly
Collectivism : collectivist culture of African American
Masculinity : violence, alcohol, perception of women as sex object
Introduction
Background & history
MTV & BET
Personality & Value
Two artists
Political & Cultural
movements
Conclusion
BET¡¯s personality trait
8
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Terminal value
(Desirable goals that an entity would like to achieve in the end)
Improve African American¡¯s overall life..
Politically
African American community consolidated
Minority black people were united and mobilized
BET indirectly helped in the gave president-elect Obama in 2008 .
http://blackpoliticsontheweb.com/2xxx/10/03/robert-l-johnson-urges-u-s-corporations-to-establish-a-version-of-the-nfl-rooney-rule-to-increase-employment-and-business-opportunities-for-africa