Groupon Korea,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p

We make
price
Coupang
Ticket monster

Price(won)
_SLIDE_15_



Problems of Groupon Korea
Ranking, according to the customer satisfaction
coupang
groupon
happi-virus
Ranking
name

_SLIDE_16_



Problems of Groupon Korea

Groupon Korea’s marketing tactics called in question
Groupon Korea on May2 canceled a “secret megadeal”
An air purifier called “KAIST air cleaner” was the deal-of-the-day product of Groupon Korea. But people from KAIST university denied having anything in common with this product.
“The know how, learned from other markets overseas, may not help here, since the Korean market is definitely a picky one.” (The Korea Herald, May 15, 2xxx)

Decrease of Customer Satisfaction
_SLIDE_17_



Problems of Groupon Korea
Decision making problem

How can we increase our customers satisfaction?
Marketing research problem

To determine the factors to affect the customers satisfaction (items, discount rate, product quality etc.)
Come with

(보관된 자료가 없습니다)